Cosmetic Product Notification in Türkiye

In the vibrant world of beauty and personal care, Türkiye has become a global powerhouse—not just as a consumer hub, but as a major manufacturing and export center. However, if you are planning to launch a lipstick, lotion, or luxury perfume in the Turkish market, you must first clear the most important hurdle: Cosmetic Product Notification.

As of January 2026, the regulatory environment managed by the Turkish Medicines and Medical Devices Agency (TİTCK) is more digital and rigorous than ever. Here is everything you need to know about getting your products onto Turkish shelves legally and safely.

1. The Gateway: ÜTS (Product Tracking System)

In Türkiye, you don’t “register” a cosmetic product in the traditional sense; you notify it. This process is handled entirely through the Ürün Takip Sistemi (ÜTS).

• The Golden Rule: No cosmetic product can be placed on the market (online or offline) without a successful ÜTS notification.

• Traceability: The system is designed to track a product from the factory or customs gate all the way to the consumer’s shopping basket.

2. The “Responsible Person” (RP) Requirement

A foreign brand cannot simply upload documents to ÜTS from abroad. You must appoint a Responsible Person (RP) residing in Türkiye.

• Who is it? This can be your Turkish subsidiary, an importer, or a professional regulatory consultancy.

• The Duty: The RP is legally accountable for the product’s safety, labeling, and compliance. They must also appoint a Responsible Technical Manager (typically a chemist, pharmacist, or biologist with relevant experience) to oversee the technical files.

3. The Essentials of the Notification File

Before hitting “submit” on ÜTS, your technical team must have the Product Information File (PIF) ready. While you don’t upload the entire PIF to the system, you must have it available for TİTCK audits. The key components include:

A. Cosmetic Product Safety Report (CPSR)

This is the heart of your file. It must be prepared by a qualified safety assessor and include:

• Toxicological profiles of every ingredient.

• Microbiological quality and stability data.

• Exposure assessment (how much and how often the consumer uses the product).

B. The Turkish Label

Türkiye is strict about language. Even if your packaging is in English or French, you must have a Turkish label (or a sticker) that includes:

• Name and address of the Turkish Responsible Person.

• Country of origin (for imported goods).

• Nominal content (weight/volume).

• The Full Ingredient List (INCI): Using international nomenclature.

• Precautions and directions for use in Turkish.

4. New for 2025–2026: E-Commerce Compliance

The Ministry of Trade and TİTCK have tightened the screws on digital marketplaces. If you are selling on platforms like Trendyol or Hepsiburada:

• Visible ÜTS Numbers: Product listings must often display the notification status.

• Digital Labeling: Product images must clearly show the Turkish warnings and ingredient lists to the online shopper before they buy.

5. Timeline and Costs

The notification process itself is relatively fast once your documents are in order.

• Approval Time: Once the electronic notification is made via ÜTS, the system typically generates a registration number immediately, though the Agency reserves the right to review and “reject” the notification if it fails to meet standards.

• Cost: While there is a small annual “product contribution fee” for the ÜTS system, the main costs are usually related to the Safety Assessment (CPSR) and laboratory testing (Stability, Challenge Tests).